Arnold Taylor is a 25-year veteran in the music industry, and he brings along with him a plethora of success stories of epic portions. Arnold has always had an entrepreneurial way of thinking; and working for himself has always been his goal. Arnold began his music career by creating “Taylor’s Record DJ Pool,” which serviced registered DJ’s with new vinyl from major & independent labels. As his record pool grew, label’s started inquiring Arnold for marketing and promotion service, which launched “South Coast Marketing.” Impressed by the success & continuous growth of South Coast Marketing, Black Ground Records CEO Barry Hankerson offered Arnold his first label opportunity. Taking the job with Black Ground Records started his successful career in the music business.
After leaving Black Ground, Arnold continued his music journey by accepting a position at Def Jam Records, which lasted eight years, and then became the National Promotions Director at Interscope Records the next three years. While working with various artists at Interscope, he quickly became a key player for the label, which led to his next position as an executive in the marketing department at Universal Republic Records. Arnold became known for breaking records for major artists and solidifying their placement in a vastly growing music industry.
This caught the attention of Epic Records CEO L.A. Reid, who presented Arnold with his next opportunity as VP of Marketing & Promotions reporting directly to him. Five years later, in 2014, Arnold decided to leave Epic Records and bet on himself. Arnold rebranded his South Coast Marketing Company by turning it into a record label and renamed the company “South Coast Music Group (SCMG).” Arnold’s dreams are coming true with the success of his first artist DaBaby. To continue the company’s success, SCMG has signed the additional Carolina artists Goldie Luxx, Toosii 2X, Luclover, DustyStayTrue, TinoSZN,YRN Xhris and TiaCorine to the label.