With over three decades of experience in music and live entertainment, Casey Reid has built a career imagining and producing landmark events that leave lasting impressions. In 2009, she founded Eleven Events in Greenville, SC—a full-service event conception, production, and talent acquisition company fueled by a passion for live music.
Casey and her team have developed innovative brand experiences for clients including American Eagle Outfitters, Verizon, Lenovo, Meta, MTV Europe, MTV Asia, and MTV India. Eleven Events also specializes in experiential and destination marketing, partnering with resort towns and municipalities to bring large-scale visions to life. Casey has designed and produced signature events for Copper Mountain Resort, Keystone Resort, and Winter Park, Colorado.
Closer to home, Casey and Eleven Events launched Highlands Food & Wine in Highlands, NC, along with its sister festival, Bear Shadow. Now celebrating their 10th and 5th anniversaries respectively, these boutique festivals have hosted an eclectic lineup of renowned artists, including Jason Isbell, The Head & The Heart, The Black Pumas, Amos Lee, Spoon, Band of Horses, Grace Potter, Preservation Hall Jazz Band, Bruce Hornsby, Chuck Leavell, and Mavis Staples.