Dustin Boyer is the founder of Industry Plant, a creative-first music marketing agency built for artists who who want to build a world around their music. With over 20 years in the industry, Dustin is known for turning abstract artist identities into viral, monetizable content ecosystems. Dustin has built a team that engineers viral content, drive direct-to-fan revenue, and connect branding to measurable results.
Industry Plant’s roster includes: Paul Cauthen, The Lone Bellow, Unroyal, and Abigail Rose. Dustin works directly with artists, managers, and labels to craft bold creative strategies, architect scalable content systems, and grow revenue across digital, merch, and ticketing. He also runs a personal brand (@dustintheindustryplant) with 50k+ TikTok followers.