Madeline Johnston is a performance marketing leader who built her reputation at the top of Australia’s live entertainment industry – selling out stadium tours for Elton John and Luke Combs, leading digital strategy and execution for the country’s largest festival Splendour in the Grass, and becoming the trusted paid media partner for some of the nation’s biggest promoters including Secret Sounds, Live Nation, Frontier Touring and Untitled Group. After years of driving some of Australia’s most high-profile touring and festival campaigns, she set her sights on the United States.
In 2025, she became Bolster Group’s sole U.S. employee, establishing the company’s Los Angeles office and pioneering their American market expansion. Known for her calm style under pressure, commercial instinct, and the kind of executional discipline that makes creative ambition actually land, Madeline brings a rare global perspective to performance marketing in live entertainment.