Nikki Sanz is the founder and CEO of Giggs, the first job posting and social networking platform for the touring industry. Hailing from Charlotte, NC, Nikki is currently based in Nashville. Giggs is a centralized hub where the best touring industry professionals and companies can connect, collaborate, and discover job opportunities more efficiently than ever before. Giggs transforms a fragmented word-of-mouth industry into a more efficient marketplace. Nikki Sanz learned the touring industry by working on the road with Eric Church, George Strait, and Weezer, among others as well as events like the Superbowl, ABC’s The Bachelor casting, Bonnaroo Festival, ACM Awards, corporate events, and music videos.
Nikki’s passion is driven by three fundamental principles. First, she champions the concept of gigging as a full-fledged career, advocating for professionals to forge a fulfilling path outside the confines of the typical 9-to-5 grind by embracing freelance work in the entertainment industry. Second, Nikki is an advocate for equal opportunity, firmly believing that the journey to find the next gig should be easier and more inclusive. She wants to help eliminate the predominant reliance on word-of-mouth and usher in a new era of efficiency and inclusivity. Lastly, Nikki recognizes the isolation that constant travel can bring and underscores the need for a central hub where connections are forged, and a vibrant community is nurtured.
Nikki is positioning Giggs as the next technology to innovate, professionalize, and disrupt the touring industry.