Sam Addeo is Head of Marketing at Single, the Shopify app powering DTC from rising indies to the biggest names in music. Her work is focused on helping artists build sustainable fan businesses — a thread she’s pulled across a decade at the intersection of music, culture, and technology.
Before Single, Sam led Partnerships & Development at Urban Archive, where her work earned recognition from the Webbys, the American Alliance of Museums, and the Big Apple Awards. She’s also a working artist and composer, with credits at Warner Chappell and music featured by Spotify Fresh Finds, Early Rising, Alfitude, and Lefuturewave.