Tony Arreaza, musician, promoter, events coordinator, and founder of Carlotan Talents.

Tony Arreaza

Founder of Carlotan Talents

Tony Arreaza boasts an impressive career as a musician, music promoter, and event organizer. Originally from Puerto la Cruz, Venezuela, he has lived in Charlotte since 1993 and was a pioneer in Charlotte’s Latin music movement. 

Tony’s passion for music extends beyond the stage. As the Cultural Events Director for The Latin American Coalition from 2005-2016, he was responsible for growing the nonprofit’s cultural events into a vibrant, revenue- generating, industry-leading program. 

He is also the founder of Carlotan Talents, a production company that has been organizing Latin music events in Charlotte and the Southeast for over 10 years – from corporate events and college functions to massive 20,000+ person festivals. 

His efforts to cultivate a more vibrant Latin music scene in the region have been featured on NPR, MTV Latino, Paste Magazine, MUN2, and others. In 2011, he was voted one of the area’s most influential promoters by Creative Loafing. In 2017, he was invited to participate Guadalajara’s prestigious FIMPRO music conference 

In 2022 Tony released a full-length album with his band UltimaNota that feature local Latinx artists collaborations and highlights the diversity of Latin music styles created in Charlotte. Tony produced and recorded the entire album himself in the middle of the pandemic.

In addition to his exceptional knowledge of the growing Latino music market and unparalleled experience in event organizing and promotion, Tony has a reputation for being professional, ethical, and building strong and lasting relationships. He is respected by musicians, corporate sponsors, and music patrons alike for his tireless work ethic and commitment to quality. 

Tony lives in Charlotte’s Arts District with his wife and two boys.